Valemee Fitness
Helping increase awareness of Valamee’s mission to empower teens and adults with disabilities to experience the joy and satisfaction of lifelong physical fitness.
Valemee Fitness:
Capturing A Commercial
Commercial Production / 2020
Producer & Director: Jeromy Laux
DP: Chris Myhren
PA: Douglas Race
Editor: Michael Stanwick
Celebrating and empowering those with unique developmental, neurological and physical needs to overcome barriers and achieve optimal fitness and independence has been Valamee Fitness' mission since 2017.
Working closely with CEO Peggy Mills, we created an engaging and informative commercial to bring awareness to Valamee Fitness' incredible mission of empowering and encouraging independence for differently-abled athletes. We visited the facility and met with gym members and staff as we filmed Valamee's unique visual exercise system - designed to help reduce anxiety and frustration- in action. We were floored by the dedication of the staff and the participants, and felt honored to be a part of Valamee's journey as they continue their work of raising awareness and creating facilities that are welcoming to everybody.
The Commercial
Filmed entirely on location at Valamee Fitness in Columbus Ohio.
“Jeromy and Laux Creative did an amazing job of capturing the mission of our business in one short video! We are so happy with the effort made to so clearly tell our story and express the passion we have for our clients. We couldn't be happier! What an easy process it was to tell Jeromy our story and leave it in his hands to give us a product that was perfect. We so appreciate the quality of his work and his personal integrity.”
— Peggy Mills, CEO, Valemee Fitness