Wittenberg University
We worked with Wittenberg University to create compelling virtual campaign imagery that informed, invited and inspired people to donate.
Wittenberg University:
Having Light: The Campaign for Wittenberg University
Cinematography / 2021
Cementing a legacy with a compelling campaign.
Co-Created by Jeromy Laux & Chris Myhren
Produced & Directed by Jeromy Laux
DP: Chris Myhren
Gaffer: Ryan Sanderson
Grip: Elvis Funes, Casey Hunter, & Taylor Tigner
V.O. Written by Edit Barry and Allison Le, E&Aco
BTS & PA: Michael Stanwick, Raegan McCormack & Alex Camacho
Brand Creation & Direction by Edit Barry and Allison Le, E&Aco
Cementing a legacy with a compelling campaign.
For their first major campaign in over two decades, Wittenberg University sought out Laux Creative's expertise to create the imagery for their comprehensive fundraising campaign - both as a virtual event and as a full-length commercial. As the college works to secure their legacy of "passing the light", we were thrilled to employ the use of drone footage, a full cinematic production team and a host of additional special touches to create the compelling videography that will help ensure the university can survive and thrive.
The Commercial
Filmed entirely on location at Wittenberg University, Springfield, Ohio.
The Virtual Event
Filmed entirely on location at Wittenberg University, Springfield, Ohio.
“Laux Creative epitomizes what it means to partner in effective, impactful digital storytelling. From start to finish, founder Jeromy Laux and his team walk with clients, displaying consistent integrity, respect, and grace, as they work to tell each client’s unique story. As active listeners and hardworking, compassionate professionals, Laux Creative ensures that client stories inspire and are remembered long after the last cut.”
— Karen Gerboth, Associate Vice President for Advancement Communications, Wittenberg University