Wittenberg University
Celebrating a rich history of haunting to craft a perfectly-spooky promo piece.
Wittenberg University:
Crafting Chilling Content
Cinematography / 2020
Producer & Director: Jeromy Laux
DP: Benjamin Nelson
Grip: Elvis Funes
PA: Luke Holliday
Editor: Chris Myrhen
Writer: Lauren Memarian
To create a seasonal promo for Wittenberg University, we created a spooky script narrated by Mike Mattison, associate provost and professor, to share the haunted history of the university.
This fun reading of ghostly tales adapted from President Emeritus William A. Kinnison's book "America's Most Haunted Campus." included phantom horses and sound effects on cue, and was a fun project to highlight how a more creative side of storytelling when can still yield compelling - and creepy- video content.
The Film
Filmed entirely on location at Wittenberg University, Springfield, Ohio.
“Laux Creative epitomizes what it means to partner in effective, impactful digital storytelling. From start to finish, founder Jeromy Laux and his team walk with clients, displaying consistent integrity, respect, and grace, as they work to tell each client’s unique story. As active listeners and hardworking, compassionate professionals, Laux Creative ensures that client stories inspire and are remembered long after the last cut.”
— Karen Gerboth, Associate Vice President for Advancement Communications, Wittenberg University